Promotions -- Promotions are used to gain an immediate response. You're asking customers to ACT NOW! Buy your product. Try your service. Or show up at your new location. For the promotion to achieve the desired response, the offer should be relevant as well as desirable. It should be brand-enhancing and it should make an emotional connection. Because your real goal isn't creating an offer your customer can't refuse. It's building a relationship that will last long after the promotion is over.